How Much Should You Invest In Your Internet Business?

There's about a million and one reasons why I love Internet marketing.

It pays, of course, and that has to be important. It's fun too. I'm having a ball doing this and it's rare that someone can say that about their work.

But one of the things I love the most about Internet marketing is that it's democratic.

Anyone can do it. And I really do mean anyone.



That makes a huge difference.

Usually, people thinking of starting their own business already have money. They need to have it. There are offices to rent, equipment to buy, employees to pay, and so on. Those start-up costs -- and the fear of losing them -- have put off so many entrepreneurs.

That means opportunity is often only available to those who have already enjoyed it in the past.

Creating an Internet business though doesn't have to cost a dime. Blogger and Wordpress.com both give away websites for free, including hosting. Design templates can be free, social media marketing costs nothing but keystrokes and ad programs like AdSense pay you to join them.

It is possible to start building a six-figure Internet business without a dime in start-up funds. It will cost you time but it won't cost you cash.

But once you start earning I don't recommend that you continue not investing financially in your business. A free blog is fine but buying your own domain will make it easier to market. A free template can look nice but hiring a designer will give you a unique brand. And while trial and error will always be a part of your business, the faster you learn the ropes, the sooner you can start making real money. That's true of any business. Even a kid with a lemonade stand needs to learn how much sugar to add to the water and the best place to set up shop.

Internet marketing doesn't demand money. But like any business, the more you're willing to put in, the more you're able to get out.